P.T. Schroeder

Fueling brand moments that inspire trust, stir emotion, and grow with meaning and momentum.

Me.

Let’s focus on what truly moves people. What drives your business forward, strengthens your brand, and connects with your customers in ways that matter now and will matter even more tomorrow. The real opportunity lies in understanding what your audience values and designing stories, systems, and experiences that not only meet them there but move them.

As a creative marketing leader, I believe in the power of insight driven storytelling, elevated design, and emotionally resonant brand experiences. When we combine strategic clarity and bold creativity with the intelligence of AI, we unlock new ways to scale ideas, sharpen narratives, and accelerate results. AI does not replace the creative process, it amplifies it.

With global experience across B2B and B2C, in both in house and agency environments, I have led work spanning brand transformation, category creation, immersive experiences, web builds, and digital and content strategies. I specialize in aligning creativity with business priorities to drive measurable impact and meaningful connection.

Today, as Senior Director of Creative Services at Coupa Software, I lead a world class team focused on building standout experiences that drives demand, elevates brand, and empowers go to market success. At the core of everything I do is a belief that creativity and technology, used with intention, do not just keep pace with change, they shape it. That is where the work begins.

My skillset

As a creative marketing leader, I don’t just guide teams. I empower them to think boldly, act purposefully, and create work that matters. My focus is on fusing strategic vision with creative depth, connecting big ideas to business impact. I build cultures where design thinking thrives, where storytelling is sharp, and where creativity is essential. In a world defined by rapid change, I help navigate the complexity to build clarity, trust, and momentum. Because when we lead with intention and create with meaning, we don’t just deliver. We differentiate, inspire, and accelerate what comes next.

Creativity & Innovation

Design & Interactive

Video & Multimedia

Leadership

Team Building

Keynotes

Brand Strategy

Storytelling

Strategic Communications

Marketing Strategy

Data Driven

Social Media

Featured Projects

From One Chapter to the Next: The Tale of Two Rebrands

Get the Yes: Building Campaigns that Captivate and Connect

Go Big or Go Home: Elevating Event Experiences Beyond Expectations

Company Work Showcase

Coupa

Senior Director, Creative Services

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Hyland/Alfresco

Design Services Manager

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Kabam

Senior Visual Designer

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Imigent Media

Visual Designer

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My Journey

Why Me

A long time ago, in an office not so far away, I built a creative team around one belief: when we understand what people truly want, we design with purpose and deliver with impact.

By leading with empathy, aligning to strategy, and co creating with partners, we moved beyond one off solutions to build experiences that connected, inspired, and performed. That is the force that still guides my leadership today: creativity fueled by insight, scaled by technology, and grounded in what matters most.

Companies

Coupa

B2B - Tech - AI Platform: Business Spend Management

Hyland/Alfresco

B2B - Tech - Content & Process Management Software

Kabam

B2C - Gaming - AAA Mobile Games

Imigent Media

Agency - Full Service Creative Agency

My experience

Brand & Creative - 25 years

Team Leadership - 15 years

Marketing - 18 years

Creativity & Pushing Boundaries - Forever!

Inspire. Learn. Grow.

The ability to inspire others, coupled with an unwavering commitment to continuous learning and growth, serves as the cornerstone for unlocking boundless potential and pushing the boundaries of imagination.

Next Level Creativity

"Think Bigger" - Tony Hsieh. Staying on the pulse of design and industry trends is indispensable, but equally crucial is the continual exploration of cutting-edge technologies that can propel us forward into unprecedented realms of innovation and awe.

Storytelling

"Marketing is no longer about the stuff that you make, but about the stories you tell." - Seth Godin. Authentic human connections are vital for a brand's success, and storytelling is the bridge that weaves narratives, resonating with emotions and experiences to deepen the connection with the audience.

Execution

"Always deliver more than expected." - Larry Page. Pushing boundaries is only possible through the implementation of robust processes and scalable tools, fostering a dynamic environment that not only meets but consistently exceeds the demands of innovation and efficiency.

Creativity, Inc.

"Overcoming the Unseen Forces That Stand in the Way of True Inspiration." A great book by Pixar co-founder’s on leadership.

Animation Evolution: What is a Lottie?

A Lottie is a JSON-based animation file that is small, works on any device, and can scale up or down without pixelation. No way. Yes way!

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IDEO U

IDEO U is an online school that equips you with creative problem-solving skills and leadership mindsets to stay resilient in our fast-changing modern world.

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Trapcode. Next Level VFX

Particle simulations and 3D effects for motion graphics and VFX to bring your animation game to the next level. One of many great tools provide by Maxon.

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Start with Why

How Great Leaders Inspire Action. Simon Sinek has great perspectives and ideas on creativity and foundational skills to make you think.

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Design Tools: Material 3

Great experiences, come from great design. Google's Material Design System is a great resource to help create and build amazing experiences.

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Reach Out

Feel free to reach out and let’s connect for a creative chat or something enjoyable to spark inspiration together!

Creative Leader – Brand Whisperer – Design Magician

Let's Connect

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